Research shows that tobacco marketing can cause youth to start smoking, keep current smokers hooked, and make it harder for current and former users to quit and stay quit
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It is also known as a hard pack, as it protects the cigarettes from damage and closes easily to keep the remaining cigarettes fresh
Another study found calls to Quitline, an Australian government service to help people quit smoking, rose by 78 percent after the plain packaging laws came into effect
