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Each new regulatory measure further constrains the brand's visibility, accessibility, and consumer recruitment potential, creating cumulative pressure that compounds year over year

Pricing tactic # 1: Blunt the impact of price increases by spreading them out A 60 cent a package increase is much more noticeable to smokers than two 30 cent increases -- which is why the companies favour multiple small increases rather than a few large ones

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But in reality, even a few cigarettes a day can start to take a toll