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More issues explode advertising's dream world 1975-1900 from positioning to image building The late 1970s: advertising isn't fun anymore Positioning: the new game on Madison Avenue The soft drink shootout The 1980s: let's make a deal The ultraconsumer And now, a word from our sponsor Putting a human face on technology Golbal brands and global advertising Global challenges The nest creative revolution Image building Sex and symbolism 1990s and beyond the media revolution Today's consumers The money is in the middle Women wield their new power X marks the new target People don't die at 49 Signs of the times The minority marketplace The media revolution The total communications package The printed page The noncommercial commercial Advertising on-line Advertising for today and tomorrow Talking smart Zipping, zapping, and channel surfing Recycling old campaigns Subject History / Social aspects / Advertising Details Published Belmont, CA : Wadsworth, 1998 Language English Material xv, 448 p
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