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But it may be noted that overall, the findings from these aggregate time series analyses are convergent with the results from individual-level longitudinal studies

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(Cracknell recounts one of many memorable tales about him, in which the cover of the in-house magazine at Ogilvy's own agency featured a picture of "your Chairman" next to one of Charlemagne, to illustrate a feature on how Ogilvy had now proved his imperial ancestry.) Despite being a staunch disciple of Reeves's methods, and unwavering in his insistence that advertising should be formulaic, Ogilvy showed everyone how much power a little narrative craft could wield