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that few changes, no events, no crises broke the smooth current of its course. Cassandra, of course, knows otherwise

The global e-cigarette market growth from 2020 to 2034, historical expansion from USD 26.0 Billion in 2025 to USD 41.8 Billion reflects sustained consumer adoption across product formats, ongoing premiumization, geographic expansion, and flavor-driven consumer acquisition

Austria's spring 2026 excise introduction, Portugal's new 0.065/g rate, and Italy's Finance Act increases are all warning signs that more markets are joining the high-tax camp

Campaigns to raise public awareness must be combined with these programs to promote appropriate disposal