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Download The Podcast Audio & Transcript Even if youre noticing it automatically, without realising youre noticing it and you reproduce it, which is what happens if you do a lot of listening

Because it can be hard to establish the brand of cigarette a person smoked decades ago, the strategy often succeeds

Cut a thin slit through the center of the stem on each leaf using a utility knife

"Snus is at least 90 percent safer than cigarettes," Rutqvist says, "and there are some who claim that it's more than 99 percent less risky than cigarettes." It's important that people know that, he says, because snus can help smokers kick their much riskier habits