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Increased Life Expectancy Non-smokers generally live longer and enjoy a higher quality of life than smokers

Values & Behaviors To encourage programs and initiatives based on the best research available, and practices with proven results, and provide the best opportunity for success

However, strict age verification laws and shipping restrictions limit online sales in many markets

And, in Mexico, where HTP use prevalence is 1.1%, 40% of HTP users cited lower perceived harm as a key factor driving their use of the products.[15] Key market data sheds some important light on the impact HTP are having on the sale of cigarettes