Under its contract with H&V, Lorillard assumed sole responsibility for any harmful effects. It launched Kent at a press conference at New Yorks Waldorf-Astoria, touting the Micronite filter as the greatest health protection in cigarette history. Playing on the publics gee-whiz faith in science and technology, Kent ads told a glamorous, if vague, back story of how the quest for a new filter ended in an atomic energy plant, where the makers of KENT found a material being used to filter air of microscopic impurities. What is Micronite? another ad asked
Pharmacies are supposed to promote health and well-being, Civitello said, So they shouldnt be selling products that can and do kill. California Pharmacists Association CEO Jon Roth cheered Daly Citys ban on pharmacy tobacco sales, noting that his organization has advocated such changes throughout the state
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