hermes cigarette case 1970's Box with Belt Buckle Motif (France) Proantic: Hermès Cigar Case

In countries like France and Italy, soft packaging cigarettes are synonymous with leisurely cafe culture and the art of relaxation

"These tactics are giving consumers a false sense of reassurance that simply does not exist." Christopher Ogden, chief executive of the Tobacco Manufacturers' Association, said it did not believe proposals for plain packaging were based on sound public policy or compelling evidence

Their concerns center on Philip Morris Internationals marketing of IQOS as a safe, sleek, and stylish product, in a similar way that e-cigarettes were marketed, and concerns that this will lead to non-smokers and youth, in particular, being enticed by the advertising and initiating tobacco use

Not exactly a direct route there, is it?