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Simply put: To feel more like themselves

The chains productivity can be seen in measures like revenue per square foot , which currently stands around $290 per square foot per year (calculated from ~$21 billion in sales over ~72 million square feet of store space)

See Kelsey and Harrisons Outdoor Wedding at Highlands Ranch Mansion Deep Red Floor-Length Gowns, Mixed Styles This bridal party at Laurita Winery in New Jersey went with deep red floor-length dresses each bridesmaid styled slightly differently alongside groomsmen in grey suits with burgundy accents

Boutique Alterations Boutique alterations are usually more convenient because: The staff already understands the gown construction Dresses stay onsite Communication is simpler Boutique alterations may cost slightly more, but many brides appreciate the smoother process